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Snapchat Logo: History, Meaning, and Evolution - World Branding Forum
2011 – 2013. The first Snapchat logo was named Picaboo, which reads as ‘Pic a Boo’ – a Spanish translation of ‘Photo of a Ghost.’. Thus, that’s how the silhouette of a ghost transpired into the logo. The first version portrayed a grinning ghost with a smiling face and a protruding tongue.
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Bud Light Shakes Up the Shelves with NFL Packaging
The updated looks are on shelves in select markets and will be available nationwide before the end of August. The goods carry the logo and slogan of the respective franchises. Also, the cans come with Snapcodes; fans who take a photo of them using Snapchat stand to win Super Bowl LII tickets.
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Coca-Cola Zero Sugar unveils a refreshed taste and look
Coca-Cola unveils the most iconic packaging powered by some of the brand’s most creative, consumer-centric marketing yet. Coca-Cola Zero Sugar is rolling out an even more delicious and refreshing recipe—and bold new packaging—to deliver an even more iconic Coke taste. The new recipe—which optimises the brand’s existing flavours and ...
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Hyundai Motor Group Takes Over New York City to Support 2030 World Expo Bid
Art cars from Hyundai Motor Group conquer New York City as they take to the streets in support of South Korean city Busan’s bid for the 2030 World Expo.
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Snapchat’s new augmented reality content - World Branding Forum
Snapchat’s new augmented reality content. Everyone’s favourite photo based messaging service Snapchat has announced a big step promising the launch of a brand new global creative studio named arcadia. Arcadia is a new branch in the Snap-family which will be focusing on creating branded augmented reality content.
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Ralph Lauren and Snap Inc. forge an innovative fashion partnership
The collaboration will lead with the luxury brand and customisable wardrobe for Bitmoji avatars – the first of its kind to live within Snapchat and the Bitmoji app. Bitmoji’s newly launched ‘Mix and Match’ feature will highlight 12 iconic looks from the Ralph Lauren X Bitmoji Collection – 6 men’s and 6 women’s – so Snapchatters can dress their Bitmojis, expressing their ...
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Hennes & Mauritz Debuts Inaugural Black Friday Line
To reel in the biggest shopping day of the year, Hennes & Mauritz has released a Black Friday collection for men, women, and kids.
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Snapchat offers longer ad time on platform | World Branding Forum
Snapchat have announced advertisers can now have three minute video ads on their platform. Previously the social media platform only allowed ten second ads, with users having to swipe up to watch the rest. Now adverts will be able to play for up to three minutes, though users will still be able to skip them.
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Snapchat Introduces Groups in Latest Update - World Branding Forum
Snapchat has launched Groups in its latest update on Tuesday. The new addition will allow users to send Snaps and creating a new Chat room with a group of up to 16 people. Names of group members will be shown at the bottom of the group chat. A click on a name will initiate a private one-on-one chat, and with a quick swipe back users can return ...
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Alpro Brand Refresh Focuses on Flavour and Fun - World Branding Forum
Most notably, the brand’s refresh focuses on its wide assortment of flavours, packed with appeal, and natural ingredients. Image Source Elmwood London. According to Elmwood London, the challenge was to refine Alpro’s signature assets and introduce even more flavour across the brand. Based on this, the goal would empower their position as a ...
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